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Axes to Ashes Ltd Recognised as a 2024 Great British Entrepreneur Awards Winner

Updated: Nov 27




Axes to Ashes, a North-West based axe and knife throwing company, is thrilled to announce that they have been named a winner of the prestigious 2024 Great British Entrepreneur Awards in the Start-Up category. This accolade recognises their outstanding entrepreneurial achievements, resilience, and the impact they have made in their industry and community.


Now celebrating its 12th year, the Great British Entrepreneur Awards, often described as “The Grammys for Entrepreneurship” shine a spotlight on the individuals and businesses driving innovation, creating jobs, and shaping the future of the UK economy. The awards honour remarkable stories of entrepreneurial success, perseverance, and vision.


"To have been nominated for the award was amazing but to have actually won the category amongst some fantastic entrepreneurs has been mind-blowing!" said Andy Fletcher, Founder and Managing Director at Axes to Ashes.


Francesca James, founder of the Great British Entrepreneur Awards, commented:

"Every year, I’m in awe of the entrepreneurs who come through our programme, and this year is no different. The Great British Entrepreneur Awards continues to receive thousands of applications annually, reflecting the incredible strength of entrepreneurship across the UK. This year’s winners collectively generate over £3 billion in turnover and employ over 20,000 people. These extraordinary individuals are not only transforming industries but also uplifting communities and inspiring the next generation of business leaders."



Conrad Ford, Chief Product Officer at Allica Bank, commented: 

“As a former entrepreneur myself, I recognise the immense contribution that SMEs make to the UK and the challenges they face. It’s great to see some of the innovation taking place within SMEs across the country, and the appetite for growth that’s there, despite a challenging environment.  

“These businesses are the backbone of the UK economy, it’s important we give them the support they deserve, and take a moment to pause and celebrate them! We’re proud to be supporting the Allica Bank Great British Entrepreneur Awards. Congratulations to all the winners.” 


The awards ceremony, held on 18th November 2024 at London’s iconic Grosvenor House, brought together industry leaders, innovators, and changemakers to celebrate the exceptional achievements of this year’s winners.


The Start-Up Entrepreneur of the Year category highlights individuals with a passion for turning their visions into viable businesses. They navigate uncharted territory, facing challenges head-on, and embracing uncertainty as they work tirelessly to establish their ventures. Fuelled by determination and creativity, they’re the catalysts for change, injecting energy and innovation into industries, all while carving their own unique path to success. This category is open to any business under 3 years old.



Axes to Ashes has been recognised for bringing people together through the exciting sport of axe throwing and outdoor activities in the community. Their dedication to help people find a better balance between SCREEN time and GREEN time™ has not only driven growth in the Outdoor Pursuits sector but has also set a benchmark for excellence within the entrepreneurial community.


The team at Axes to Ashes is honored to receive this award and extends heartfelt gratitude to their customers, partners, and supporters. This recognition from the Great British Entrepreneur Awards fuels their ambition to continue making a positive impact and inspires them to achieve even greater milestones.


For more information about the Great British Entrepreneur Awards, please visit www.greatbritishentrepreneurawards.com.


To learn more about Axes to Ashes, please visit www.axestoashes.com


About the Great British Entrepreneur Awards

The Great British Entrepreneur Awards, now in its 12th year, celebrate the achievements of the UK’s most inspiring and innovative entrepreneurs. These awards recognise the vital contributions entrepreneurs make to the economy and society, celebrating the resilience, creativity, and impact of individuals across the nation. For more information, please visit www.greatbritishentrepreneurawards.com


About Axes to Ashes Ltd

Axes to Ashes is an outdoor activity provider serving the general public at national events, private corporations and the Education Sector. Axes to Ashes has developed a range of products such as the Axes to Ashes Kitchen Axe™, the Axes to Ashes Dragon Axe® and they are now constructing their very own venue called the Axe Imperium™ in Colne, Lancashire. For more information, please visit www.axestoashes.com


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